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Jeonju City's all-out efforts to 'develop a market for local products'

First in the country¡¦ Signed a business agreement with SK stoa, a leading T-commerce company

 

Reporter Lee Yo-han

 

While Jeonju City, North Jeolla Province is concentrating its administrative power on pioneering new markets for local products as a top priority for the 8th civil election, it signed a 'business agreement' with SK Stoa, the leading T-commerce company in Korea, for the first time among basic local governments in the country.

 

The business agreement on this day contained the main points of joint cooperation according to the development of new markets for local products, such as recruiting products from excellent local companies and professional support related to home shopping.

 

The city of Jeonju said, "On the 21st, Mayor Woo Beom-ki, SK Stoa CEO Yoon Seok-am, and Korea T-Commerce Association President Kim Hyung-wook attended and signed a business agreement to 'revitalize local product sales channels for small businesses' and joined hands."

 

According to the agreement, based on the resources possessed by both organizations, they will work together to promote local products and cooperate in linking distribution channels, such as enhancing the competitiveness of products produced by companies in the Jeonju area.

 

Based on data and ICT technology, SK stoa links TV shopping videos to viewership ratings by 1 minute and analyzes which point has the highest viewership rating ¡ã Professional product planner (MD) ¡ã Product consulting ¡ã Assignment of professional show hosts for each product ¡ã Optimal Responsible for professional support related to home shopping, such as broadcasting time slots.

 

Jeonju City is in charge of overall support to expand sales channels for local products, such as recruiting excellent small business products so that excellent products produced by local companies are introduced through home shopping and Internet shopping, leading to sales increase and corporate competitiveness improvement.

 

Jeonju Mayor Woo Beom-ki said, "As the importance of opening up online markets has increased, such as the rapid non-face-to-face and digitalization of the consumption and distribution environment, small business owners are also interested in it." We will do our best to increase sales and revitalize the local economy through this."

 

Meanwhile, 'T-commerce' is a combination of television and commerce, and unlike conventional home shopping, it is an interactive purchase service that allows users to check product information and complete purchases at once using a dedicated remote control without using a phone.

 

SK Stoa was launched in 2015 as B Shopping within SK Broadband.

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